Social media rarely drives direct leads for trade businesses the way search does — but it plays a real role in building trust before someone calls, and staying top of mind with past customers for repeat and referral business.
What’s included
- Consistent posting across Facebook, Instagram, and other relevant platforms
- Before/after job photos and short-form video content showcasing real work
- Customer review highlights and testimonial content
- Seasonal promotion and maintenance-reminder content (e.g. furnace tune-up season, pest control spring push)
- Monthly reporting focused on engagement that correlates with trust, not just follower counts
Our honest take on social media for trades
We won’t oversell social media as a primary lead source — for most trade businesses, search and Google Business Profile drive the bulk of new customer acquisition. Social media’s real value is reinforcing credibility once someone finds you, and staying visible to past customers.
Interested in adding social media to your marketing mix? Ask us during your free audit.